PECO Gasoline

Hatch Show Print · c. 1940s · Letterpress

A roaring vintage advertisement for PECO gasoline, a car charging uphill against billowing clouds in a two-color composition. The imagery channels the optimism and speed worship of mid-century America. Every element, car, clouds, trees, typography, is carved from wood blocks and printed by hand. Pure Hatch: no halftones, no gradients, just the honest pressure of ink on paper.

We don't print nostalgia. We print the way we've always printed.Hatch Show Print

View this poster in The 29 Collection